brand evolution
Globant Exhibit experience
bringing Globant’s workplace culture to the show floor
client
show
activation
services
Installation
Challenge
Globant needed an exhibit environment that reflected the same energy, creativity, and unconventional culture found throughout their global offices.
Known for vibrant workspaces, unexpected design moments, and off-beat perks like indoor bowling alleys, the challenge was to create an exhibit that felt less like a corporate booth—and more like stepping into the Globant experience itself.
The space needed to stand apart from traditional tech exhibits while reinforcing Globant’s identity as an innovative, people-driven company.
strategy
Rather than designing around products or technology alone, we focused on culture as the experience.
The exhibit was Brandgineered to capture the spirit of Globant’s workplace environments—colorful, energetic, collaborative, and slightly unexpected. The goal was to make attendees feel the brand the moment they stepped into the space.
We leaned into bold visual moments, layered environmental graphics, and a layout designed to encourage interaction and exploration instead of passive viewing.
brandgineering
To translate Globant’s vibrant workplace identity into a functional trade show environment, the exhibit required careful balance between creative expression and practical execution.
The space was engineered to support:
- Open attendee flow
- Multiple conversation zones
- Large-scale branded graphics
- Integrated technology experiences
- Flexible engagement areas
- Efficient installation and reuse
Every design decision was made to preserve the energy of the concept while ensuring the booth performed effectively on the show floor.
execution
Throttle designed and developed a custom exhibit environment that embodied Globant’s unique personality and workplace culture.
The final space blended bold branding, immersive environmental design, and experiential elements to create an exhibit that felt approachable, modern, and unmistakably Globant.
The project ultimately secured Throttle the contract, establishing a partnership built around creativity, collaboration, and experiential thinking.
results
The exhibit successfully translated Globant’s global workplace culture into a memorable trade show experience that stood out in a sea of traditional tech booths.
By capturing the company’s personality and energy, the environment created stronger attendee engagement, reinforced brand identity, and helped position Globant as a forward-thinking innovator on the show floor.
Beyond the visual impact, the exhibit was engineered for long-term scalability. Built on a modular BeMatrix framework, the environment could easily adapt, expand, and evolve across different booth sizes and event formats without losing its core identity.
This gave Globant the flexibility to grow the program over time while maximizing reuse, efficiency, and consistency across future events.
